Glitching back to

2020

+

Adobe Illustrator

+

Hand Drawing

-

No AI used

Ramajay Group

blue vehicle driving on bridge during daytime
blue vehicle driving on bridge during daytime

Brief

We are a 2nd generation family owned construction firm established in the Madhya Pradesh region. Our work focuses on government tenders resulting in major cityscaping consignments. With this branding we aim to establish our presence in the market as a timeless entity synonymous with credibility and reliability.

Takeaway 1

'Ram-Manoj-Ajay'

Ajay Gupta, the successor the founding brothers Mr. Ram and Mr. Manoj Gupta, wants to keep all three names engraved into their new identity.

Takeaway 3

Mature Colors

Use of prominent color palatte, neither pop, nor saturated to keep the presence in neutral color zone.

Takeaway 2

Show of Strength

Use of sturdy-looking mnemonic which is easily recognizable. The stakeholders are officials and business owners.

Takeaway 4

Back to The Roots

In building legacy, we aspire to build infrastructure which stands the test of time.

Takeaway 1

'Ram-Manoj-Ajay'

Ajay Gupta, the successor the founding brothers Mr. Ram and Mr. Manoj Gupta, wants to keep all three names engraved into their new identity.

Takeaway 2

Show of Strength

Use of sturdy-looking mnemonic which is easily recognizable. The stakeholders are officials and business owners.

Takeaway 3

Mature Colors

Use of prominent color palatte, neither pop, nor saturated to keep the presence in neutral color zone.

Takeaway 4

Back to The Roots

In building legacy, we aspire to build infrastructure which stands the test of time.

Pitch us the
brand names
& design our new
logo+collaterals.

Pitch us the
brand names
& design our new
logo+collaterals.

Pitch us the
brand names
& design our new
logo+collaterals.

a doorway with a view of a city
An old octagonal brick building with a dome
Arched entryway with ornate carvings and dome visible
A view of mountains through an arch in a building

Inspired by Arcs & Pillars

Inspired by historic architecture of arc-works. It symbolyses strength of human excellence and reliability in holding the ceiling in place over centuries.

Forms & Typography

Color
Palatte

Color Palatte

Warm orange/
golden brown

Hex Code:
#CCA060

10%

White Edgar/
Whisper

Hex Code:
#EDEDED

20%

Asphalt Blue/
Outer Space Grey

Hex Code:
#444851

70%

Room for less colors means prominence demands stronger negative space, strong contrast for content, and only enough room for one accent to determine individual presence is well established.

Final
Design


Final
Design

  • RAMAJAY GROUP.

  • Established in 1998.

  • Use of RA-MA-JAY as inclusion of founder's names.

  • Arc-pillar mnemonic symbol.

  • 'Petal' -like typeface.

  • single accent, dark/light switchable color palatte.

Favicons & Badges

Wallmarks - Engravings - Metal artworks

Wallmarks - Engravings - Metal artworks

Lock-up Variations

Long Version

Square Version

Tall Version

utkarsh

utkarsh

@

@

uxzen

uxzen

.

.

studio

studio

About me

Linkedin

Instagram

Website

Email

UX Zen Studio.

utkarsh

utkarsh

@

@

uxzen

uxzen

.

.

studio

studio

About me

Linkedin

Instagram

Website

Email

UX Zen Studio.