Glitching back to
2022
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Logo Design
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Collaterals
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Adobe Illustrator
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Hand Drawing
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Limited Deliverables
Imagica Health Scan
Brief
Imagica Health Scan is a patient-centric diagnostic brand in Dhanbad, prioritizing modern facilities and quick, reliable reporting. Bringing state-of-the-art reporting and scanning technology to the city fundamentally transforms local healthcare by enabling early, accurate diagnoses and personalized treatment plans.
Readily available advanced imaging reduces the need for patients to travel to distant metropolitan hubs, ensuring critical care is immediately accessible.
Majority Demographic Target
Families driven by young & bold
With the shift of population segment in-charge, young adults are making wiser choices with their elder's health.
Unique Selling Point
Fast & Precise
The conversation has shifted from loyalty to who delivers value for the expense of health checks.
Design Different?
Visual Presence
A clean color blocking based strategy, washing the negative space before putting the brand's
Logo lock-up
Explorations
Hex Code:
#1E1B1C
Base
Hex Code:
#FFFFFF
Light
Hex Code:
#222323
Text
Hex Code:
#004ABF
Accent
A fine implementation of initials 'I' 'H' & 'S' with an arrow-like scanning laser was the final chosen symbol. Fresh color palette and all-caps typography to denote strong presence in the pre-created negative space with teal color.
IMAGICA HEALTH SCAN
Better Accuracy. Faster Service.
Centric & left-to-right layouts.
Type over icons.
Packaging Design
A3 folder design
Corporate Collaterals
Envelopes and Business Cards.
Letterhead Design.
